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Stronger account security for the Edge

When you log in to the Edge on or after August 19, you will be guided through the steps to create security questions and be given the option to register your device(s). You’ll only need to do this once and these stronger security measures will help keep your identity safe and your account protected.

Meet ADVISORADVANTAGE+

Wherever you are in the sales cycle and for businesses big or small, the Advisor Advantage+ portal has tools designed to meet you where you are, differentiate yourself and help grow your business.

Planisphere, replaces DataMaster Pro Custom Consultant prospecting tool

Designed to help you refine your prospecting efforts, Planisphere will allow you to quickly and easily search for prospects, gain insights into common plan challenges, tailor your approach and ultimately gain an advantage over the competition. Login to Larkspur Planisphere

Yourvalueprop.com, replaces the Define Your Value Tool

Bring your value to life with our enhanced tool to help you create your customized value proposition and stand apart from the competition. Visit yourvalueprop.com

Experience the MassMutual Difference

Deliver holistic benefit planning solutions to stand out in the marketplace and add value to your client relationships.

Our New Brand Look

MassMutual’s refreshed brand reflects who we are today and symbolizes our dynamic future.

Fiduciary resources: Introducing MassMutual's Fiduciary Support Analyzer

SOS: Your clients want help with their fiduciary duties! Using the Fiduciary Support Analyzer, you can help sponsors assess their level of fiduciary knowledge and support.

Investment Commentary

To Affinity and Beyond!

Once you’ve got hold of something, it’s hard to let it go.

So What Did You Expect?

Why do financial markets sometimes move up on bad news and down on good news? Why do these unanticipated fluctuations seem to bother us so much?

From the Blog

Practice Management: The 'Gateway' to Retirement Plan Flexibility

Owners of small businesses and professional practices can achieve greater flexibility in how they apportion contributions to employees when they participate in a profit-sharing retirement savings plan by employing a “cross-tested” design known as New Comparability.

Practice Management: How to Win New Retirement Plan Sponsors? Referrals.

If you’re looking to get in the door with retirement plan sponsors who don’t have a financial advisor or want a new one, the most important thing you can do is make sure you’re worth a referral from the clients you already serve.

Grow Your Business: Ask And You Will Receive

Retirement plan advisors who want to build their practices can accomplish just that by providing superior service and asking plan sponsors for referrals and recommendations.

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